Marketing Discussion

Prepared By David Ramos For GFG

03/24/2022

1.
A connected experience

Untitled-1-01

Offerings As An Interconnected System

Because clients today aren’t just buying your products or services. They’re also buying the experience GFG brand delivers. They’re looking for meaning. They’re looking for the company values. They’re looking for the truth behind your brand.

GFG Holdings

GFG Capital

GFG RE - AM

GFG Securities

2.
Brand Experience Innovation

3.
Brand Identity and Naming

4.
Full Stack Development

5.
Public Relations

6.
Content Strategy

7.
Content Strategy

8.
Measurement and Reporting

9.
Social and Influencer Marketing

9.
Interactive

Facts to Consider

To excel in 2022, GFG must improve the use of marketing data both in decision-making and reporting.

Source: McKinsey, Accenture, Marketo, Statista

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A recent study by Accenture indicates the need for investments firms to use more digital technology to advance their cause.
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In 2022, 71% of industry professionals plan to increase their budgets for influencer marketing.
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While 90% of businesses have data at their disposal, about 50% do not fully use it to predict human emotional responses and strategize marketing campaigns.

KPIs Behind Activities

KPI - PART I

Online, Offline, and Funnel

The KPIs presented in part one illustrate brand building awareness of GFG, brand building, and lead generation online and offline.

David Ramos

M. +1 (917) 288-4009 E. DR@CAPITALNY.COM