Prepared for GFG Capital By David Ramos

This presentation outlines the fundamentals of GFG Capital's brand strategy.

Hello.

This week, we’re starting to roll out a new visual identity to better express who we are and what we do today.

It’s about updating how we communicate, so we can engage with the world more effectively, now and in the future, as we continue to change.

Updated Graphic Elements

New Typography and Engaging Colors

Revamped Approach to Data Visualization and Photography

Optimized For Web Performance

Imagery

Pivotal for change GFG's new logo brings greater dimensions and visual richness, aiming to unify the brand.

The essence of the visual identity encapsulates the current logotype, but it moves towards creating a younger, modern, and more digital expression.

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trio-01

Imagery

Epic environments

Multiple Angles

People

Distinctive Mood

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Treated Environments

GFG Capital Brand System copy-01
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Web Performance

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Blue symbolizes the constancy of our values.

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Integrity

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Passion

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Innovation

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Teamwork

The Business Value of Design

According to a McKinsey study, companies with design and brand practices increase their revenues and shareholder returns at nearly twice the rate of their industry counterparts.